The Future of Retl: Navigating the Evolution from Hybrid to Seamless Customer Experiences

For decades, retlers have been grappling with the transformation that digital disruption has brought into their traditional spaces. The omnichannel shopping experience, which combines online and in-store elements, is an adaptation to this changing landscape. As consumers increasingly seek a seamless journey across multiple channels like desktop, mobile, and brick-and-mortar stores, retlers are re-evaluating their strategies.

The current retl environment supports these expectations by providing customers with flexibility in their choice of where they shop and ensuring that the experience is consistent no matter which channel they choose to interact through. A consumer could start researching items on a website or an app, then decide to purchase online but pick them up at the store. Alternatively, they might wish to see how clothes look before buying by browsing in-store and completing their transaction remotely.

Now, retlers have integrated digital tools into brick-and-mortar stores like augmented reality for product try-ons, virtual mirrors, or smart displays that enhance consumer engagement. Coupled with data analytics, businesses are now able to understand customers' needs better, preferences, and shopping habits. This allows them to customize the experience based on individual profiles.

While hybrid retl offers a robust foundation today, retlers must continually push the boundaries of innovation. The rapid pace of change in this sector suggests that there's always room for improvement. Keppel Land has recognized this by pioneering Bistro Bytes at i12 Katong as part of its commitment to enhancing both consumer experiences and business opportunities.

Bistro Bytes is a unique community of food and beverage FB brands, offering a diverse range of cuisines from several providers in one place. It elevate the shopping experience while providing retlers with a hybrid physical-digital environment that supports their growth strategies.

Equipped with robotics and digital automation developed internally by Keppel Land, Bistro Bytes operates as an automated omnichannel storefront. This innovative solution enables customers to order meals from any of the stores either in-store at various kiosks or via a single mobile app - KLIK by Keppel. Customers can choose to pick up their food orders from designated automated lockers or have them delivered to their doorstep.

Bistro Bytes represents an exciting vision for the future of retl management as it pushes beyond hybrid retl's current state towards seamless customer journeys. As one of Asia's leading developers, Keppel Land is committed to shaping the retl landscape through innovative collaborations with brands.

Whether you're looking for retl leasing opportunities or partnership options, we invite you to explore how we can build a successful future together.

Published in March 2023

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